Here's the list of all of our guiding principles
Optimise for maximum efficiency and performance.
Keep the main thing the main thing, and eliminate distraction.
Great just isn't good enough.
Make short-term sacrifices for long-term success.
Constraints breed resourcefulness; do more with less.
Reason from first principles, use data, test and iterate.
Commit fully, work hard, take initiative, and get things done.
Be brutally honest and transparent, even if it hurts; it helps.
Ask why and hold nothing sacred in pursuit of the truth.
Doesn't exist doesn't stop us from inventing it.