FOUNDER & LEAD INVESTOR

I'm Hooman Mardox

Ex-engineer turned entrepreneur. For 12 years, I've lived a life of total freedom — building software, investing in startups, and scaling online businesses from Sydney to the world.

"My goal is to provide founders with the exact playbook, tools, and mindset needed to create extraordinary products that change lives."

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Hooked on Tech at Age 5

I started tinkering with code on a Commodore 64 back when computers felt like magic portals. At age 11, I entered a programming competition and snagged first place across the entire province.

That first taste of what happens when you mix creativity with persistence lit a fire that hasn't gone out since.

PhD vs. Freedom

After graduating with distinction in Computer Science, I was offered a PhD scholarship. But my advisor gave me golden advice: "If you're good at making money, you can hire a PhD anytime."

I skipped academia and jumped into business full-throttle, realizing 9-to-5s weren't for me.

The $0.67 Launch Day

After countless iterations and failures, I published my first software project. Launch day? I made a whopping $0.67. I still have that $0.67 framed in my office to remind me where it all started.

But I didn't quit. I dove deep into user psychology and marketing.

$2M Valuation in 6 Months

Within less than six months, that same project hit $25,000 in monthly recurring revenue and a $2M valuation. It was proof that persistence plus smart strategy pays off.

Today, I manage a portfolio of tech ventures serving over 5 million users every week.

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30+ Countries

Travel isn't just a hobby; it's how I stay inspired. I live super minimalistically — my whole world fits in a suitcase, keeping me light and free to move where the next opportunity is.

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First-Principles Thinking

I break problems down to their basics, attack bottlenecks head-on, and focus on constraints. It's the most reliable way to build and scale products that last.

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User Psychology

Most engineers nail the tech but miss the "why people care". I bridge that gap by decoding human behavior and crafting software that solves real pain points.

I'm Hooman Mardox

From Commodore 64 to $2M Valuation